the founders of ME&B

a mother and daughter duo

ME&B was founded in 2018 by mother and daughter, Betina Swart and Kelly Gibberd, born out of a shared frustration with not being able to find clothing in their size that reflected their personalities. They wanted pieces that felt expressive, colourful and full of joy...

Betina Swart

co-founder & head of design

designs every collection alongside her daughter, from the first sketch to the final garment.

Kelly Gibberd

Head of Brand & Co-Founder

believes getting dressed should be joyful - colour, print and silhouette first.

women's month

when women support women, everyone moves forward.

As a business founded by two women and powered by an almost entirely female-led team, Women’s Month is especially meaningful to ME&B. From our designers and retail teams to the predominantly women-owned local factories we work with, we believe that when women support women, creativity and communities thrive.

"We’re incredibly proud to partner with Dermalogica, a brand that shares our commitment to championing women-owned businesses. Our pink and red stripe carry-all is particularly special as it’s the first toiletry bag ME&B has ever designed, locally made right here in Cape Town. This collaboration feels like a true celebration of women supporting women."

what they use

betina and kelly's dermalogica picks.

daily microfoliant

Kelly's pick

daily microfoliant

R 399.00

gentle, but still leaves skin smoother and brighter.

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dynamic skin recovery spf50

Kelly's pick

dynamic skin recovery spf50

R 629.00

everyday moisturiser and SPF in one. makes sun protection effortless.

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special cleansing gel

Betina's pick

special cleansing gel

R 329.00

a staple in the shower. clean and refreshed without feeling stripped.

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stabilizing repair cream

Betina's pick

stabilizing repair cream

R 549.00

calming on reactive skin. reduces redness while keeping skin hydrated.

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the ME&B team

an almost entirely female-led team.

"we are proud to work alongside talented women across every part of our business."

the gift

the carry-all.

a pink and red stripe carry-all, and the first toiletry bag ME&B have ever designed. Made locally in Cape Town, and not sold anywhere - this month is the only way to own one.

  • colourway pink and red stripe
  • fabric 100% nylon
  • made in Cape Town, ZA

promotion terms and conditions

  1. *Ts & Cs apply. Offer available online and in-store from 24 August - 6 September 2026. Valid while stocks last. Images are for illustrative purposes only. Gift only applies to orders R3199+. This promotion cannot be used in conjunction with any other offer. No cash alternatives or substitutions can be made. We reserve the right to modify, cancel and limit any promotion or offer. We reserve the right to make changes to these terms and conditions at any time and for any reason